What is the hook model? How to build habit-forming products🪝
In most cases, people try out a product, activate it, use it for a few weeks or months, and then churn. But there are also products that customers love and use for years. Spotify is a prime example.
What differentiates products that stick from those that don’t? Habits.
Products that can successfully help people build habits have lower churn rates and higher lifetime value (LTV). Put simply, habits make people come back regularly.
But how do you build products that build strong, long-lasting habits? One approach is to use the hook model, a habit-forming system described by Nir Eyal in his book, Hooked: How to Build Habit-Forming Products.
Time To Read: 5 Minutes
Published: December 2022
Link: What is the hook model? How to build habit-forming products🪝
Amazon 🛒 is launching a new social feed of shoppable content from influencers and brands, becoming the latest company aiming to emulate TikTok's wildly popular and lucrative video-sharing model.
The e-commerce giant announced the new feature, titled Inspire, on Thursday, the Wall Street Journal first reported. An Amazon spokesperson told Insider the social feed is currently being rolled out to select US customers, and will be available to all users in the coming months.
The continuous feed will include short-form videos and photos featuring items available for purchase directly on Amazon. According to the company, Inspire is customized to the user and designed to eliminate the "need to search elsewhere or comment on a post to get more details for products featured online."
"In just a few taps, customers can discover new products or get inspiration on what to buy, all tailored to their interests, and then shop for those items on Amazon," Oliver Messenger, director of Amazon Shopping, said in a statement.
Read More: Amazon 🛒 Is Launching TikTok-Style Feed in Bet on Social Commerce
Loving RH🐰? Mind sharing it with your friend?
Product: Been
What It Does: Been is a tax residency tracker for digital nomads and remote workers. With us, you’ll get access to tax rules for 60 countries, be able to create reports for tax consultants, and get alerts on tax-related events not to miss the oops moment.
“Please move me to the primary tab”- 🐰
