A Product Manager’s Guide to APIs 🧑🏻💻
We live in a world where technology reigns and data presides at every corner. As users of many different products, we’re no longer looking for the best product to get the job done, we’re now looking for the product that gets the job done AND works seamlessly with all other products we use.
Therefore, it has become increasingly important to understand tools that simplify workflows and integrate components to provide a seamless user experience for our customers. Since data has become abundant, innovative teams have grown exponentially better at forming these links and connections to simplify workflows via APIs.
Time to read: 9 Minutes
Date: February 2021
Link: A Product Manager’s Guide to APIs 🧑🏻💻
Meta, India’s Reliance Retail and Jio Platforms are bringing grocery shopping 🥬 to WhatsApp in what they said was a global-first end-to-end shopping experience on the popular instant messaging platform.
If successful, a commerce engine could prove to be a major source of revenue for WhatsApp, which has largely avoided serving ads to app users. Customers in India will be able to browse JioMart’s entire grocery catalog on WhatsApp, add items to a cart and make the payments via local payments rail UPI without ever leaving the instant messaging service, the companies said.
WhatsApp, which is used by about half a billion Indians each month, got the approval to extend its UPI-powered payments service to 100 million users in the country earlier this year after several delays and setbacks.
“Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come,” Mark Zuckerberg, CEO of Meta, said in a statement.
Read More: Meta and Jio launch grocery shopping on WhatsApp in India 🥬
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