ChatGPT and Product Management: A ProductPlan Engineering Experiment 🔬
I know what you’re thinking. Oh no, not another blog about ChatGPT.
However, even if you’re sick of hearing about this already notorious artificial intelligence tool’s strange adventures, it’s likely here to stay, and we’re only scratching the surface of the impact of this cutting-edge technology.
There have been countless stories, tests, and experiments using this fascinating chatbot. One that caught my attention is the bizarre conversations a New York Times reporter had with Microsoft’s new A.I.-powered Bing search engine.
Awkward confessions of love aside, there is no doubt that ChatGPT and other AI tools like it are poised to impact every aspect of our lives. And product management is not immune to this new era of artificial intelligence.
Many product professionals have started tinkering with ChatGPT to understand its impact on product management. The emergence of AI in product management is simultaneously being welcomed with a red carpet, ignored as nothing more than a fad, and outright shunned as death, a destroyer of worlds.
Time To Read: 5 Minutes
Published: February 2023
Link: ChatGPT and Product Management: A ProductPlan Engineering Experiment 🔬

YouTube announced today that it is expanding its Analytics for Artists tool by adding YouTube Shorts-related data to the “Total Reach” metric, which gives artists and their teams an overview of how their music is reaching audiences across YouTube. Prior to this expansion, the Total Reach metric only included official content uploaded by the artist and long-form videos uploaded by fans. YouTube says the new updated metric shows how many people an artist’s music is reaching across all formats.
Lyor Cohen, YouTube’s global head of Music, said in a blog post that fan-created Shorts increased the average artist’s audience of unique viewers by more than 80% in January 2023. In addition, artists who are active on Shorts saw more than 50% of their new channel subscribers coming directly from their Shorts posts on average.
The company is also launching a new “Songs” section in its Analytics tool to help artists and their teams see how fans are listening to their music or creating with it, across all video formats. In the new Songs section, artists will see their top songs from the past 28 days and what songs are being most used in Shorts.
Read More: YouTube’s new metric shows an artist’s reach across all formats, including Shorts 📊
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