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Zerodha's Philosophy of "User Disengagement" 🤷🏻‍♀️

Zerodha's Philosophy of "User Disengagement" 🤷🏻‍♀️

May 23, 2022
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Rabbit Hole
Rabbit Hole
Zerodha's Philosophy of "User Disengagement" 🤷🏻‍♀️
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The author says, “Over time, I have come to realise that the term user “engagement” in software, more often than not, is a thinly veiled proxy for user entrapment, whether intentional on the part of software designers or not. The trend of shallow user numbers and “engagement” metrics taking centre stage in business valuations has created perverse incent…

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