Key PLG Metrics for your PLG Strategy 🧠
When you visit a car dealership, you get two options—talk to a salesperson or test drive a car yourself. In the world of SaaS, the latter is product-led growth. Users try your product for a while and if all goes well, they become paying customers. Sounds simple, right?
Here’s the catch: with low-to-no sales staff to connect with your users and understand their expectations, there’s little scope for identifying their challenges in the trial period and optimizing their experience so they’re ready to buy.
This is where product-led growth metrics can change the game for you.
PLG metrics allow you to track progress against your growth targets and switch gears whenever necessary. In this article, we'll break down the 11 essential product-led growth KPIs to help you make informed decisions for sustainable growth.
Time To Read: 16 Minutes
Published: October 2022
Link: Key PLG Metrics for your PLG Strategy 🧠
Meta announced today that it’s adding support for longer Facebook Reels of up to 90 seconds, along with some new creative tools. Up until now, Facebook Reels were limited to 60 seconds. The changes come several months after Meta launched support for longer Instagram Reels of up to 90 seconds. The expansion followed TikTok’s move into YouTube’s territory with videos that can be up to 10 minutes in length, instead of just three.
The company is also rolling out more creative tools, including a new templates feature that lets users create Reels with trending templates. The new feature, which rolled out to Instagram Reels last year, allows users to create new Reels using the same structure as one they just watched. Templates are somewhat similar to TikTok’s own templating option.
Read More: Meta rolls out new Facebook Reels features, expands max video length to 90 seconds ⏰
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