What if you missed out on product positioning at the early stage of your startup? ⏳

Product positioning isn’t mind work - it must be documented and well-guided. It’s also not a one-time thing and needs to be evolved as the product expands and changes - there’s no shortcut to it.

But many startups often ignore understanding positioning, in fact, marketing altogether, from as early as the MVP stage (I’ve made this mistake with my startup …