What Are Vanity Metrics and How to Stop Using Them? 💄

Vanity metrics make us feel good but don’t help us do better work or make better decisions. The metric and/or an outcome is heralded as a win, but things don’t add up. Most of the time, it boils down to a lack of experience with data storytelling, selecting meaningful KPIs, and communicating outcomes. In some cases, vanity metrics are the only metrics a…