Using growth & product marketing strategy to position yourself on the right mountain ⛰️
When it comes to positioning, you only have a few mountains that you can climb before too many dollars and days have passed, so you need to ensure you’re at the right starting point.
In today’s “do more with less” world, it only takes a few bad assumptions when bringing products and features to market for a lot of time and money to get wasted. Product Marketers need to stop relying on old ways that rely too much on intuition and take too long before getting usable feedback from their market. We must sit at the intersection of how growth marketing approaches continuous improvement and the rigor of how product marketers create go-to-market strategies.
Time To Read: 8 Minutes
Published: March 2023
Link: Using growth & product marketing strategy to position yourself on the right mountain ⛰️
Zapier today announced the launch of Canvas, a new tool that aims to help its users plan and diagram their business-critical processes — with a fair bit of AI sprinkled in there to help them turn those processes into Zapier-based automations. Canvas is now in early access.
In addition, the company also today announced that Tables, its automation-first database service, is now generally available to all users.
The 11-year-old company is hosting its (virtual) ZapConnect user conference today. Over the years, Zapier has moved from offering its customers the basic tools to connect one web service to another to allowing them to build rather complex integrations and workflow automations.
Read More: Zapier launches Canvas, an AI-powered flowchart tool 📎
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