Top 21 free PM templates that will make PM a breeze 🗺️
Today, your customers take every marketing attempt with a grain of salt. They won't trust you off the back of an ad or give in to your borrowed thought leadership on LinkedIn. They expect more focused marketing efforts that show them you can solve their specific problems.
How do you drop the facade of mainstream marketing to build customers’ trust in your SaaS? By knowing their needs before they do.
Enter: product-led marketing.
Product-led marketing is exactly what you think it is—a marketing strategy led by your product’s value and capabilities. Unlike traditional marketing tactics, PLG marketing leans entirely on your product to create interest, drive demand, and boost conversions for your company.
This article will dive deeper into product-led growth marketing and how to apply it to your product.
Time To Read: 2 Minutes
Published: January 2023
Link: Top 21 free PM templates that will make PM a breeze 🗺️
Can lightning strike twice? That’s apparently the question being raised today with the public introduction of the next social app built by Instagram’s co-founders, Kevin Systrom and Mike Krieger. The duo have launched a new venture to explore social apps, according to a report published in The Verge, which includes the debut product Artifact, a personalized news reader.
The app itself is not yet publicly available but offers a waitlist where interested users can sign up. As described, it sounds like a modern-day twist on Google Reader, a long-ago RSS newsreader app that Google shut down back in 2013. Except in this case, Artifact is described as a newsreader that uses machine learning to personalize the experience for the end user, while also adding social elements that allow users to discuss articles they come across with friends. (To be fair, Google Reader had a similar feature, but the app itself had to be programmed by the user who would add RSS feeds directly.)
Artifact will first present a curated selection of news stories, The Verge’s article notes, but these will become more attuned to the user’s interests over time.
Read More: Instagram’s co-founders introduce a new social app…for news reading 🗞️
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