Proven Tactics For Product-Led Marketing đĄ
Today, your customers take every marketing attempt with a grain of salt. They won't trust you off the back of an ad or give in to your borrowed thought leadership on LinkedIn. They expect more focused marketing efforts that show them you can solve their specific problems.Â
How do you drop the facade of mainstream marketing to build customersâ trust in your SaaS? By knowing their needs before they do.
Enter: product-led marketing.Â
Product-led marketing is exactly what you think it isâa marketing strategy led by your productâs value and capabilities. Unlike traditional marketing tactics, PLG marketing leans entirely on your product to create interest, drive demand, and boost conversions for your company.Â
This article will dive deeper into product-led growth marketing and how to apply it to your product.
Time To Read: 10 Minutes
Published: April 2021
Link: Proven Tactics For Product-Led Marketing đĄ
The era of Netflix password sharing will soon come to a close. Netflix has plans to enforce password-sharing rules âmore broadlyâ toward the end of the first quarter of 2023, the company announced in its earnings report today.
âWhile our terms of use limit use of Netflix to a household, we recognize this is a change for members who share their account more broadly,â Netflix writes. âAs we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they donât live with.â
Once it launches password sharing, Netflix says it expects some âcancel reactionâ in each market but that the long-term benefits of people paying for additional accounts will result in âimproved overall revenue.â It doesnât provide any information on pricing or a specific date, but âlater in Q1â23â suggests it could come into force sometime in April.
Read More: Netflixâs paid password sharing to roll out âmore broadlyâ in the coming months đď¸
Get personalized advice from product management consultants and no-code experts to content creators and community builders, over a 1:1 video call to know what you donât know. Sign-up for free, it only takes 2 min.Â
Start the conversation. Learn and grow.
Loving RHđ°? Mind sharing it with your friend?
Product: Pitstop
What It Does: Do more with any link. The easiest way to create a link protected by payment, email, phone, captcha, and or password. Grow your audience when sharing digital resources in Tweets or DMs, meeting links, or even getting paid
I Interviewed ChatGPT for a PM role, and it almost got the job đ¤
What is the hook model? How to build habit-forming productsđŞ
We work with sponsors to keep this newsletter free & running đ
Interested in sponsoring one of the issues? Let us know!