Step-by-Step Guide to Cohort Analysis & Reducing Churn Rate 👩👩👦👦
Churn rate cohort analysis is a type of analysis that calculates and gives you the information you need to increase user retention. You’re able to analyze user life cycles and identify when users churn or stop using your product. From there, you can learn about your users’ behavior and investigate the reasons that lead to churn.
Once you understand why users churn, you’re ready to take action to reduce the rate of churn and keep people engaged with your product.
Time to read: 6 minutes
Date: July 2022
Link: Step-by-Step Guide to Cohort Analysis & Reducing Churn Rate 👩👩👦👦
🛍 Amazon announced today that it’s launching a new physical retail store analytics service that offer brands insights about the performance of their products, promotions and ad campaigns. The new service, Store Analytics, gives brands anonymized insights about their products in Amazon Go and Amazon Fresh stores in the United States that use Just Walk Out and Dash Cart technologies.
The company says the new service will give brands access to information about how their products are discovered, considered and purchased, which will then help them make informed decisions about promotions and ad campaigns. Brands will also get access to anonymized data about how their products rank and perform. The service will also provide performance metrics for in-store campaigns, such as digital signage.
On the other hand, these insights will help Amazon Go and Amazon Fresh stores improve the shopper experience by making the store layout easier for shoppers to find their favorite items and discover new ones. The insights will also help the stores improve the selection and availability of products. Amazon notes that the insights will also help the stores deliver relevant promotions and advertising.
Read More: 🛍 Amazon’s new physical retail analytics service gives brands insights about product and ad performance
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