Ship Outcomes, Not Just Features ๐ข
Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs.
Weโve been thinking deeply about how to make this change in our own organization, with Des and Paul leading our discussions about it. More broadly, industry thinkers such as John Cutler and Josh Seiden are writing extensively about how organizations can effect such change in their mindset.
In some ways, this discussion is more relevant to product teams, and product-led companies, than for growth teams, who are by definition focused on outcomes. But the fact that itโs a discussion at all highlights how little we actually know about the relationship between outputs and outcomes, how the causal relationship between product and profit, so to speak, can be so ambiguous.
Time To Read: 12 Minutes
Published: May 2022
Link: Ship Outcomes, Not Just Features ๐ข
Web-based design platform Canva is introducing a colossal suite of new brand management products and AI-powered design tools focused on helping entire workplaces streamline their content creation process.
Announced today at Canvaโs Create event, most of these new features are designed to make creating content like social media graphics, presentations, and advertising materials more accessible to those without professional design experience. The idea is this would leave graphic designers free to tackle more pressing tasks. The number of features announced is impressive and could challenge Adobeโs ubiquity in some offices.
Read More: Canvaโs got a massive update that should have Adobe worried ๐
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