Shiny Object Syndrome: The Grim Reaper of Promising Startups? 🪩
In a world where social media platforms (e.g. LinkedIn, Twitter/X, YouTube, TikTok, etc.) are awash with the next big business idea, Shiny Object Syndrome (SOS) has spread like a virus among entrepreneurs, business owners, and executive-level leaders.
What’s this term, you ask?
Well, Shiny Object Syndrome is the irresistible pull towards new projects, new…
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