Selecting the Right User Metric 📊
Goals help you define and monitor success, and they connect your mission to your strategy, roadmaps, initiatives and tactics by tying the single metric you care about most to a clear target and time frame. Setting the right metric is crucial for a product to succeed but picking the one metric that matters most can be challenging. In this post, we’ll address how to select the best metric to drive your product’s success.
What is the one metric that matters most to the success of your product? The answer is different for every company. For Facebook, it is active users; for WhatsApp, it is the number of sends; for eBay, it is gross merchandise; for PayPal, it is total payment volume. Once a top-line metric has been identified, it can be used to evaluate and manage the health of your product by setting criteria for success around it, monitoring it, understanding what drives it and obsessively pushing it — and your product — in the right direction.
Time To Read: 11 Minutes
Published: July 2019
Link: Selecting the Right User Metric 📊
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