Outcome-Driven Innovation for Product Managers 👩🏾🔬
Tony Ulwick is a pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process. In the below article he shares how jobs-to-be-done theory and the Outcome-Driven Innovation (ODI) process are being used to help startups, Fortune 100 companies, and others be significantly more effective at creating customer value and creat…
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