Mobile vs. Web App Onboarding: Differences, Best Practices, and Examples 🛳️
User onboarding is a lot like going on a first date. You have to make a solid first impression, gain trust, and highlight your best features if you want someone to return. Most new users sign up for a product with predefined aspirations of what they want to achieve. They’ll have seen your marketing materials and are hoping that the real thing matches up to the online profile.
Your goal with a good onboarding process is to help users navigate your product quickly and realize that you’re totally worth the investment. Dating aside, this flow looks different for mobile and web apps. What works for a desktop onboarding setup might spoil the scene on mobile.
In this article, we’ll break down the core differences in mobile and app onboarding flows and share the best practices for both. We’ve also curated a list of the top three tools to create mobile and web onboarding processes that get your users hot under the collar.
Time To Read: 13 Minutes
Published: November 2022
Link: Mobile vs. Web App Onboarding: Differences, Best Practices, and Examples 🛳️
Earlier this month, when LinkedIn started seeding “AI-powered conversation starters” in people’s news feeds to boost engagement on its platform, the move saw more than little engagement of its own, none of it too positive.
Now, with its owner Microsoft going all-in on OpenAI, it looks like it’s becoming a more prominent part of the strategy for LinkedIn on the front end, too — with the latest coming today in the areas of LinkedIn profiles, recruitment and LinkedIn Learning.
The company is today introducing AI-powered writing suggestions, which will initially be offered to people to spruce up their LinkedIn profiles, and to recruiters writing job descriptions. Both are built on advanced GPT models, said Tomer Cohen, LinkedIn’s chief product officer. LinkedIn is using GPT-4 for personalized profiles, with GPT-3.5 for job descriptions. Alongside this, the company is also creating a bigger focus on AI in LinkedIn Learning, corralling 100 courses around the subject and adding 20 more focused just on generative AI.
Read More: LinkedIn expands its generative AI assistant to recruitment ads and writing profiles 💼
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