Kano Model Examples - Build Great Products With a Simple Mental Model 🧘🏻

When in 2007 Steve Jobs first showed the original iPhone it seemed out of this world. Watch the event video and pay attention to the crowd reaction when Jobs shows pinch-to-zoom or when the phone automatically switches to landscape mode when he flips it in his hand. It was unbelievable.

Few years later, there are thousands of smartphone models. Every sin…