ICED Theory - Growing Infrequent Products 👀

All products have a natural frequency of usage:

• Daily - Slack, Zynga, Facebook, etc.

• Weekly - Uber, DoorDash, Zoom, Credit Karma, etc.

• Monthly - Uber, Credit Karma, ISPY, DoorDash, etc.

• Quarterly - Everlane, Lovevery, etc.

• Yearly+ - Zillow, TurboTax, Thumbtack, Opendoor, Carvana, etc.

This is the Use Case Frequency Spectrum. Products that have natural frequen…