Today we’re going to learn how to write the desired behavior—a critical component when using Jobs-To-Be-Done framework
The desired behavior is one of the most important parts of a creative brief. It answers a central question, “What do we want the consumer to do?” Or, in other words, what is the response or action that we want to elicit from consumers as a result of our communication?
We have our tips organized under a few buckets: things to consider, dos and don’ts.
Time To Read: 5 Minutes
Published: September 2020
Link: How To Write A Desired Behavior 💡
Google’s new Home app is moving out of its invite-only public preview and will be available to everyone starting May 11th, the company announced Wednesday at Google I/O 2023. The smart home controller app has had a complete overhaul, including a much-needed new Favorites tab, an improved camera interface, support for dozens of new device types, and more controls for existing ones. And you’ll now be able to use an iPhone to set up Matter devices in Google Home.
That last bit of news is one of the final pieces of the puzzle for complete platform support of the new smart home standard Matter, following Amazon’s rollout of Thread compatibility last week. Google has been a major player in developing the standard but has been slower than others to ramp up support since Matter’s launch last year.
Read More: The new Google Home app is finally here 🏡
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The feature meme is solid.