How To Launch A Product or Feature To Maximize Growth? 🎬
Superhuman was founded in 2015. From their landing page, they are building “The Fastest Email Experience Ever Made.” To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. Why? Because they've done the exact opposite of what most do for product and feature launches.
Right now someone, or an entire team, inside your company is probably pouring a ton of energy and thought into a new product or feature launch. That plan might includes things like:
Releasing to 100% of user base and make it available to the public
Sending an email/notification to the entire marketing or user database
Launching on and getting to the top of Product Hunt, Hacker News, etc, Techcrunch and other press pieces
Writing a “launch” blog post on Medium announcing the product/feature
This effort is done with the best intentions. The hope is to create the spark that leads the product or feature to escape velocity. But, what actually happens in is the opposite. Most launches create an incredible amount of head wind to growing and kills your chances for long term sustainable growth.
Time to read: 7 minutes
Date: January 2019
Link: How To Launch A Product or Feature To Maximize Growth? 🎬
Microsoft 🪟 hired a new chief product officer for some of its security and management products as security chief Charlie Bell begins revamping the company’s cybersecurity product divisions.
Jason Roszak will serve as chief product officer in Microsoft’s Enterprise Management Experience business, which oversees products like the mobile device management program Intune and System Center, which helps companies manage and monitor Windows Server networks, Microsoft said. Roszak spent more than eight years at VMware Inc. and had been a vice president there.
Read More: Microsoft Hires Chief Product Officer for Parts of Security Unit
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