How product managers should do market research 🕵🏻
Why do customers buy your product? The simple answer is they have a problem to solve. But a deeper explanation exists beyond the benefits and features of what you offer. You must understand who your customers are, what they really care about, and why they choose your product over another if you want to ensure long-term success.
This is something product managers know well. In fact, it is part of the job. Product managers are responsible for determining what target customers need and value to build a product they will love. This process is called product discovery. And it begins with research.
Time To Read: 4 Minutes
Published: March 2021
Link: How product managers should do market research 🕵🏻
Spotify today unveiled what’s next for the future of its audiobooks service. At an event hosted in its New York offices on Tuesday afternoon, the company announced a new business model where it will now provide Spotify Premium subscribers with access to a subset of its audiobooks catalog — a total of 150,000 titles — without an additional charge.
The service will initially launch in the U.K. and Australia starting today and will launch in the U.S. later this year, with more markets to follow.
Read More: Spotify to include a selection of 150K audiobooks with its Premium subscription 📚
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