Holistic View of Product 👁️
For a startup, where there’s typically just one product team, it’s not too hard for the leaders to keep in their heads a holistic view of the product. However, this quickly becomes much tougher as the company grows first to a larger product and soon to multiple product teams. One of the challenges of growth is knowing how the whole product hangs together.
There are actually three distinct but critical elements to the holistic view:
– Principal Designer (or Leader of User Experience)
Time To Read: 4 Minutes
Published: September 2009
Link: Holistic View of Product 👁️
Ride-hailing is back. But Uber’s looking to become more than a one-stop shop for booking rides.
Growth — through products and expanded consumer groups — was the connecting thread at Uber’s Go-Get event this Wednesday in New York City, where the company announced a slew of new additions to its platform that, in many cases, don’t have anything to do with hailing a car, really. Uber launched a private chartered boat service in Mykonos, Greece, for instance. Uber also rolled out group ordering for Uber Eats and opened its app to teens, a bet on hooking a whole new generation of users.
The motivators behind those moves aren’t necessarily the same. But they do both point to the perennial pressure on Uber to find ways to acquire new — and retain old — users.
“We want to be able to be a platform for all mobility needs,” Camiel Irving, the head of rides at Uber, told TechCrunch in an interview.
Read More: How Uber is trying to create ‘stickiness’ for its app 🚖
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