Framing Effect: …why context affects decisions 🖼️
A product psychology case study on framing effect
Time To Read: 3 Minutes
Published: March 2023
Link: Framing Effect: …why context affects decisions 🖼️
Tinder has rolled out its promised high-end membership, a pricey $499 per month subscription dubbed “Tinder Select,” which includes unique perks like the ability to be seen by more users, including Tinder’s “most sought after profiles,” the ability to direct message others without matching and other VIP-level features.
The news was first reported by Bloomberg, and follows parent company Match Group’s earlier confirmation that Tinder would expand its membership options to include a new, high-end product catering to Gen Z users sometime this fall.
The features alone aren’t necessarily what sells Tinder Select. Instead, it’s the exclusivity. Tinder says that less than 1% of users will be allowed to gain access to this premium product, and members can choose to display their status with an exclusive SELECT badge on their profile.
Read More: Tinder snobs can now pay $499 per month to be matched with the ‘most sought after’ profiles 🔥
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