🐰 Do you know what your product is hired for? Jobs to be Done can help.
Jobs to Be Done (JTBD) is a product innovation framework that I come back to over and over. I’ve led JTBD workshops probably 100 times by now, and I know it’s impactful because inevitably I hear product, marketing, and sales people start to use JTBD terminology in their strategy and planning meetings.
Jobs to Be Done is theory for understanding what motivates customers to buy your product. You can think of it this way: users “hire” software to help get their job done. Every person has their own situation, motivation, and expected outcome, and sometimes they “hire” products to help them accomplish those jobs.
Time To Read: 6 Minutes
Published: October 2022
Link: Do you know what your product is hired for? Jobs to be Done can help.
Google Meet’s launching new 360-degree virtual backgrounds for video calls on mobile. While Google first announced the new feature last month, now it’s rolling out on both iOS and Android and uses your device’s gyroscope to move with you.
As you can see in the embedded GIF, the 360-degree background will change depending on where your phone or tablet’s positioned. So, if you move your phone left or right, your background will adjust to show different scenery. Google says users can apply “several” new 360-degree backgrounds during video calls, including one that shows a beach and another with a temple.
Read More: Google Meet rolls out 360-degree virtual backgrounds for video calls 🖼️
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Product: Let's Split
What It Does: Let's Split is an app that makes it easy to manage group expenses and pay back friends and family by creating a group, adding expenses, and assigning them to group members with a secure in-app payment system.
I Interviewed ChatGPT for a PM role, and it almost got the job 🤖
What is the hook model? How to build habit-forming products🪝
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