🐰 Do you know what your product is hired for? Jobs to be Done can help.

Jobs to Be Done (JTBD) is a product innovation framework that I come back to over and over. I’ve led JTBD workshops probably 100 times by now, and I know it’s impactful because inevitably I hear product, marketing, and sales people start to use JTBD terminology in their strategy and planning meetings.

Jobs to Be Done is theory for understanding what moti…