Case Study on Mental Models š§
A case study on mental models
Time To Read: 4 Minutes
Published: March 2022
Link: Case Study on Mental Models š§
Leviās will begin testing AI-generated clothing models later this year in a bid to diversify the iconic denim companyās online shopping experience. The planned experiment was revealed last week alongside Leviās partnership with Lalaland.ai, a digital fashion studio that creates realistic AI-generated fashion models.
Currently, most products advertised on the Leviās app or website can only be viewed on a single clothing model. The AI clothing models created by this partnership could be more body-inclusive, allowing customers to view what an article of clothing would look like on a multitude of models spanning a wide range of body types, ages, sizes, and skin tones. In theory, that should help consumers who are frustrated when clothing items arenāt modeled on a body that resembles their own.
Read More: Leviās will test AI-generated clothing models to āincrease diversityā š
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