Building High-Growth Products Using Jobs-To-Be-Done 🏗
The article demonstrates how product managers can transform the powerful jobs theory into a rigorous, metric-driven practice that can help product teams identify what causes customers to purchase a new product.
The basic idea behind jobs-to-be-done is that your customers are not “buying” your product, they are “hiring” it to get a job done. There are three practical steps you can use to take this theory and make it actionable at your company.
Time to read: 4 minutes
Date: November 2016
Link: Building High-Growth Products Using Jobs-To-Be-Done 🏗
Amid rising revenue pressures, which forced the app to company a profit warning last month, Snapchat 👻 is exploring a new potential monetization pathway, via a new subscription service called ‘Snapchat+’ which would give users access to new a range of exclusive and experimental app features and tools.
Snapchat+ would come with variable payment tiers, with a free, one-week trial option as well, enabling you to test out what’s on offer via the service. At present, in this early iteration, that offering includes:
Access to exclusive Snapchat icons
A new profile badge to show that you’re a Snapchat+ user
New data insights, including the capacity to see your friends’ location history (over the last 24 hours) and info on who’s rewatched your Story
The capacity to pin a user in the app as ‘your #1 best friend’
Read More: Snapchat’s Developing a New ‘Snapchat+’ Subscription Service
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Product: Slite
What It Does?: Slite offers a new way for remote teams to do their best work. Our mission is to help people thrive in a remote world by empowering teams with a toolkit dedicated to making their work as efficient and joyful as office work could ever be.
Website: https://slite.com/
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“Please move me to the primary tab”- 🐰
