Are you Solving Customer Problems or Just Building Features? 🤨
When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. But are you solving for actual customer problems?
In the never-ending race to ship out product updates to keep up with—or ideally, stay ahead of—the competition, it’s easy to get caught up in the flurry of activity and become a feature factory. The danger, however, lies in mistaking new functionality for actually adding meaningful value to the customer experience.
All those new features might look good on a product comparison matrix and give salespeople a new angle when pitching reluctant prospects, but none of it matters if those features aren’t solving real customer problems.
Time To Read: 7 Minutes
Published: August 2021
Link: Are you Solving Customer Problems or Just Building Features? 🤨
One of many buzzy apps competing to be “the next Twitter,” Post launched its iOS app on Thursday.
Launched in beta just days after Elon Musk finalized his purchase of Twitter, Post wants to reinvent how people get their news on social media. When using the app, you can toggle between three feeds: following, explore and news. The first two feeds are self-explanatory, but the third is where the crux of Post lies.
The news tab shows a feed of new articles from Post’s publishing partners, which include notable outlets like Reuters, the Los Angeles Times, Wired, Yahoo Finance, Fortune, Insider, NBC News and more. It’s free to see headlines and the beginning of the article, but to read the whole thing, users need to make a microtransaction with “points” to read the rest of the article within the Post app.
Read More: Post, a publisher-focused Twitter alternative, launches on iOS ✏️
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