A Product Manager’s Guide to Building Customer Loyalty 🍀
In a world where advertising-supported products, SaaS products with monthly renewals, and free trials are de rigueur, customers don’t have nearly as much incentive to stick around as they used to. With switching costs reduced to typing in a different URL or downloading an alternative app on their phone, consumers can be as fickle as they’d like with minimal impact on their wallets; not to mention avoiding painful personal interactions to cancel their subscriptions or the hassle of returning a physical product.
With plenty of choices and little incentive to stay if they’re not completely satisfied with their experience, customers hold all the cards when determining how long they’ll keep using or paying for a product or service. This puts the onus on the product team and the product manager to not only create an experience people want to try, but one they will want to keep using over and over again.
Time To Read: 6 Minutes
Published: April 2022
Link: A Product Manager’s Guide to Building Customer Loyalty 🍀
Spotify is shuttering its live audio app Spotify Live, as first reported by Music Ally (via TechCrunch). In a statement to The Verge, company spokesperson Gayle Gaviola Moreau confirmed that Spotify is going to “sunset the Spotify Live app,” as it believes “it no longer makes sense as a standalone app.”
Spotify instead indicates that it will continue to offer live audio in limited ways on the main Spotify app, such as listening parties, a feature that lets top fans connect with artists in a virtual space.
The Verge reached out to Spotify for more information on whether Spotify Live features will still exist in the main audio app, but the company declined to elaborate. “While the Spotify Live app is shutting down completely, we will continue to invest in, innovate, and experiment on new formats for creators and listeners around the world,” Gaviola Moreau says.
Read More: Spotify shuts down its Clubhouse competitor 🙅🏻♀️
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