5 Truths of Building a Product Launch Strategy 🚀
Good Morning folks.
60 words summary:
A lot of teams obsess about getting everything perfect for product launch day. The ultimate goal of a product launch is to demonstrate its unique value proposition to your target audiences and establish your product’s presence in the market. The product launch itself is just a moment of transition in your wider product journey. A product launch strategy must include clear choices you are making regarding your target market, your value propositions, sales motions, pricing & packaging, customer success plans, and org readiness. Approach your product launch with this mentality and you can both measure and maximize its impact effectively.
Time to read:
6 Minutes
Publishing Date:
February 2021
Link to the article:
5 Truths of Building a Product Launch Strategy 🚀
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