4 Common Mistakes to Avoid while Performing an A/B Test ⛔️
Say you are working at Netflix and you have decided on two different banners for an upcoming series named Breaking Bad. Your goal is to optimise for best CTRs across impressions for the banner of Breaking bad. In such a case, companies experiment with A/B testing methodologies. Expose both the banners to 50–50% of the total audience and segment it based…
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