3 Acquisition, Conversion, & Retention Strategies for B2B SaaS Businesses 💻

Most businesses with a product-led growth (PLG) strategy think that once they acquire a customer, they will convert into a paying one shortly after. But that’s often not the case. Despite signing up, new users generally don’t fully understand how a product will help them.

In this scenario, retention metrics are a priority, and businesses must understand…